Building and scaling premium consumer brands on Amazon.
CRJR Partners owns, operates, and scales a portfolio of proprietary and partner brands on Amazon.
The Owner-Operator Advantage
Who We Are
What We're Building
How We Operate
CRJR Partners is a brand holding company, not an agency. We do not offer services. Every brand in our portfolio is either wholly owned or held in partnership, and operated directly by our team.
How We Operate
What We're Building
How We Operate
We deploy our own capital and inventory behind every brand we carry, applying disciplined, data-driven execution to build durable market positions on Amazon.
What We're Building
What We're Building
What We're Building
A scaling portfolio of proprietary and partner brands, anchored by CASH Sportswear. The CASH skull cap launches soon.
Our Flagship Brand
CASH Sportswear delivers protective performance wear engineered for athletes and the outdoors. Wholly owned and operated by CRJR Partners, the brand has surpassed 500 units sold since launch, with an expanding product line in development.